One of the aspects of mass communication, Advertising is one of the potent weapons for an organization to have its products or services noticed in the market. Essentially a brand-building offensive through effective communication, it belongs to the service industry.In fact it is the basis of all other marketing activity of the company.It helps to create demand, promote marketing system and boost economic growth.
In the highly competitive market place of today’s advertising has become the spine of the industry and companies spend huge amounts in advertisements.The very nature of the job has resulted in the demand of specialists whose chief job is to create demand, promote marketing system and boost economic growth . A career in advertisement is quite glamorous and at the same time challenging. And as the market becomes more and more competitive newer avenues in the field are opening every day. These include event management, image management, internet marketing etc.
Course Details For Careers in Advertising
Advertising agencies prefer to recruit candidates with a formal management or advertising/mass communication qualification. While MBA’s are preferred for posts in the market research, client servicing and media planning departments, people with creative skills having basic knowledge of various designing software are preferred in the creative department.
There are also specialized courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation with a minimum of 50 percent marks . Admission to most of these courses is based on an entrance exam and/or interview. Some colleges also offer BA courses in advertising, for which they need students who have cleared class XII. There are also specialized courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. In addition there are also certificate courses for which 10+2 is enough.
Career Prospects in Advertising
Career opportunities in advertising include placements in following:
- Advertising Agencies
- Market Research agencies and companies
- Advertising sections of radio and television
- Advertising sections of newspapers
- Advertising departments in private and public sector companies
- Copy Writer/Content Writer
- Art Director/Visualiser
They can also work as part/full time freelancer in several agencies. Many advertising professionals start their own agencies as it does not require much capital to start an advertising agency.
Considered one of the lucrative professions in the country, career in advertising can bring in handsome salaries for even fresher. Fresh graduates can start with a salary of Rs. 12,000 - 15,000 per month. While those with MBAs and professional training in advertising can get salaries ranging from 18,000 to 20,000 per month. Salary of a successful advertising person you can be around 30,000 to 50,000 per month depending on the advertising agency or company. With experience one can easily earn more than 2.5 lakhs per annum and even there is more scope for improvement.
Institutes Offering Courses on Advertising
There are many institutes in the country which impart courses in Advertising.Please click here for a detailed list of institutes in India that peovide courses in Advertising.