Careers in Event Management
Event management is the application of the management practice of project management to the creation and development of festivals and events.Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Event managers organize events like fashion & celebrity shows, film awards, celebrity promotions, road shows, musical concerts, company conferences, corporate seminars, workshops, exhibitions, wedding celebrations, birthday parties theme parties, product launching etc. The Event Manager is responsible for designing the basic framework, marketing , hunting for sponsors, working on the logistics, locating the site/destination, hiring performers ,books the artistes, arranges for transport for different people, and on the D' Day co-ordinates, plans and finalizes every aspect of the event.
In present day of competition, Event management is very closely related to advertising and marketing. Events are simply a means of advertising and brand building. As an activity, it constitutes of visualization, creativity, meticulous planning and venue management.
Visualization involves imagining the event to be a brand and then customizing and promoting it as per the needs and values of the brand. This requires a lot of creativity, originality and novel ideas to lend a winning and distinguishing edge to the event so that it stands apart from the others. The creative potential of a person is tapped to a very high degree. To make an event successful, one needs to have an in-depth understanding of the product or brand for which the event is being organized, and then plan it accordingly. The execution of the event is a process of projecting a small idea in a whole new way. The presentation is what matters, to make the look and feel of the event a wonderful experience for the audience.
Course Details For career in Event Management
Graduates with excellent public relation and networking skills can enter this field. Some institutes have started offering specialized diplomas and advanced diplomas in Event Management nowadays. Big event management companies hire MBA’s for the job of event manager. Having a degree in public relations along with Masters in marketing is considered an ideal combination to make into highest echelons of the sector.
Career Prospects of Event Manager
There are many event management companies where one can find employment.Apart from this television companies also have huge need of event managers where the professional needs to coordinate fashion shows for companies , organize award ceremonies and stage interactive programs. One can also work as a public relation executive in various media and advertisement houses and tourism sector. One can work as an event manger and coordinator in companies like Oglivy and Mather, Percept' D mark, CNBC TV, DNA Network and Encompass abroad. Films and serial production houses, hotel industry, tourism, the corporate sector, BPOs (Business Processing Outsourcing), newspaper houses and the fashion industry are some of the sectors where an event manager is required. An able Event Manager can also as a consultant in corporations or can work independently.
Although there is no fixed remuneration in the sector, the returns are high. The remuneration in fact fluctuates with the kind of event hosted. While after a course in event management, a fresher can start his/her career with Rs.500-1000 per day, the starting salary for professionals in corporate sector can be anywhere between Rs.10, 000 and Rs. 15,000. Once an event manger attains experience in the field, he/she can command fees from Rs.50, 000 to Rs.1 lakh or above per event depending on his/her client.
Institutes Offering Courses in Event Mangement
Different institutes in the country offer courses in Event management.Please click here for detailed list of instutues that offer courses in event management in India.