Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public that include shareholders, government, consumers, employees and the media. The main function of public relation managers is to ensure proper channel of communication between the management and employees. PR management is becoming a promising career option at a time when private as well as government companies and organizations are facing cut throat global competition to market their product, service and facilities. Public image is important to all organizations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organization.
Course Details In PR
Diploma and Post-Graduate Diploma courses are available in PR management. Bachelor’s degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field. There is diploma as well as post graduate diploma courses in Public relations. Duration of most the courses is of one year. Most training program in Advertising also includes public relations. Some institutes have entrance exams while others prefer admission on merit basis.
Career Prospects In PR
PR managers are responsible for effective communication and play a very important role in the matter of policy planning. They also maintain healthy coordination between various departments within the organisation itself. Thus in future bright career options are waiting for PR managers. They can find suitable employment opportunities in both public and private sectors. Government departments and agencies require the expertise of PR managers. They also can find employment in corporate houses and media houses. Banking, finance, insurance, investment and export companies also require the expertise of PR managers. Hotels, tour and travel agencies and private consultancy firms also employ PR managers. They also can find work with political figures, models and film stars to deal with various aspects of public relation.
Remunerations of public relation managers are quite high. One can expect a salary of Rs 15,000 to 20,000 per month even for fresher. With experience and expertise one can reach up to the top level of public relation department.
PR Colleges in india
There are many institutes in the country that impart courses in Public Relations.Please click here for detailed list of Institutes offering Public Relation Courses.